Hello all!
Just over a week ago, Hillary Clinton announced that she will officially be running for the Democratic nomination for the 2016 Presidential election in several nontraditional ways. She decided to utilize different social media platforms to get her message across. These included YouTube, Facebook, and Twitter.
Her announcement drew quite a lot of attention from social media users! There were over 10 million different Facebook interactions by 4.7 million users discussing her announcement, which was significantly larger than her Republican counterparts, Rand Paul and Ted Cruz. Her announcement on Twitter also generated a lot of talk. It was seen more than 12 million times in the first 9 hours since it was posted, she gained 160,000 new Twitter followers, and #Hillary2016 trended globally.
I thought this was very interesting to read about because it shows just how versatile social media marketing really is. It's not used for just marketing products, but now also people, even very important people like our nation's politicians! I also believe social media is going to have a huge impact on the 2016 election and play a big part into the campaign strategies.
Lastly, one thing I really like about this article was the map it had at the end that geotagged tweets all over the world that were talking about Hillary Clinton's announcement and showed who was really talking about it. It also showed how much it changed both before and after she made her announcement.
Here's the link to the full article:
http://blogs.wsj.com/washwire/2015/04/13/hillary-clinton-launch-lights-up-facebook-surpassing-gop-candidates/?KEYWORDS=social+media
-Kathleen
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