Marketing Yourself

Hi everyone!

This blog post takes a look at social media marketing from the opposite end of the spectrum, and rather than focusing on companies marketing to consumers it will talk about possible employees marketing themselves to their potential employers through social media.

I found a very interesting infographic from Entrepreneur that goes into detail about the importance and impact that a simple profile picture on social media can have on employers looking to recruit new employees.  The profile picture on your social media page is the first thing that your employer sees and it is the first thing that causes them to create their first impression and initial judgement of you.

This infographic had some extremely interesting facts.  It tells us that potential employers will spend an average of 6 seconds on each profile of possible new hires, and 19% of that very small window of time is spent on the profile picture.  Also, it only takes them 1/10 of a second for them to make their initial judgement of you based on that picture.

Also, this shares how important it is to look a certain way and wear certain things in your profile picture.  For example, here are some statistics shared in the infographic:

• Wearing sunglasses makes you 10% less likable
• Obstructing view of your eyes by hair, glare, or other ways brings down your perceived competence by 15% and influence by 8%
• Smiling with teeth has twice the impact than smiling without showing teeth
• Dressing professionally makes you appear to be 43% more competent and 58% more influential in your industry

These numbers are huge!  It's unbelievable how just one picture that is looked at for less than 6 seconds can have such a big impact on your possible employer's perception of you as a worker and employee.  It is important that people take extra care when they are selecting which photo best portrays them for their profile picture.  If you need any help or more guidance, this infographic has information for that as well.

Here's the link to the complete infographic: http://www.entrepreneur.com/article/245024

-Kathleen

Hillary Clinton and Social Media

Hello all!

Just over a week ago, Hillary Clinton announced that she will officially be running for the Democratic nomination for the 2016 Presidential election in several nontraditional ways. She decided to utilize different social media platforms to get her message across.  These included YouTube, Facebook, and Twitter.

Her announcement drew quite a lot of attention from social media users!  There were over 10 million different Facebook interactions by 4.7 million users discussing her announcement, which was significantly larger than her Republican counterparts, Rand Paul and Ted Cruz.  Her announcement on Twitter also generated a lot of talk.  It was seen more than 12 million times in the first 9 hours since it was posted, she gained 160,000 new Twitter followers, and #Hillary2016 trended globally.

I thought this was very interesting to read about because it shows just how versatile social media marketing really is.  It's not used for just marketing products, but now also people, even very important people like our nation's politicians!  I also believe social media is going to have a huge impact on the 2016 election and play a big part into the campaign strategies.

Lastly, one thing I really like about this article was the map it had at the end that geotagged tweets all over the world that were talking about Hillary Clinton's announcement and showed who was really talking about it.  It also showed how much it changed both before and after she made her announcement.

Here's the link to the full article:
http://blogs.wsj.com/washwire/2015/04/13/hillary-clinton-launch-lights-up-facebook-surpassing-gop-candidates/?KEYWORDS=social+media

-Kathleen

Social Media Infographic

Hello everyone!

For this post, I found a really interesting infographic to share with you all.  It lays out the importance for companies to get on social media.  It is filled with many interesting statistics that shows in black and white just how necessary it is for social media marketing.

The infographic breaks up the importance of going social into the following categories: New Customers, Customer Engagement, Reach, A Lot of Options, and Social Habits of Facebook Brand Fans.

First of all, I found the two statistics in the New Customers section to be very interesting.  They state that 78% of small business get 1/4 of their new customers from social media and 61% of young people use social media to decide where to go when going out.  These are huge numbers!  I knew that these statistics existed but when thought about I never thought that they were quite this high.  This also shows that the more companies continue using social media for their marketing techniques, the more successful their business will be and the more these statistics will continue to grow!

Also, another stat on this infographic that I found to be really interesting is that Facebook fans tend to be super consumers.  And, what this means is that they spend 43% more on average than non-fans. This shows amazing marketing potential for companies using Facebook! With 1 billion active users, Facebook is by far the most used and most popular social media site.. and getting a substantial fan base on this platform will only further your company into the future!  By knowing and utilizing this statistic, companies can learn to thrive even more!

To see the full infographic and all of its statistics, follow this link:
http://www.radiatecontent.com/wp-content/uploads/2013/05/Why-Go-Social.png

Enjoy!

-Kathleen

The Top Companies

Hello everyone!

I recently found this really interesting article put out by Forbes about 20 companies with the best social media presence.  The great thing about this article is that it divides the companies in to categories based on what they are good at on social media.  These categories are:

• Intriguing
• Entertaining
• Good Conversationalist
• Rewarding
• Quirky
• Good Customer Service
• Innovative 

The companies in this list range all the way from Newcastle Brown Ale and T-Mobile to Pizza Hut and Jet Blue.  This is great because it shows that you can be any type of company, large or small, who offers products and/or services of all kinds and still excel at social media marketing.

All you need is a strong marketing team who is aware and knowledgeable of their platforms and what other companies are doing.  This way any company can achieve a great social media presence and really get their name out there.  And, in this day and age, social media is the fastest and most effective way to reach your target market.

To read the full article, which includes links to the companies social media pages, follow this link:

http://www.forbes.com/sites/ilyapozin/2014/03/06/20-companies-you-should-be-following-on-social-media/

Enjoy!

-Kathleen